About FIRMA

Firm roots. A clear future.

Raíces firmes. Futuro claro.

Firm Roots. Clear Future.

Faby Gonzalez Jauregui, Founder and Managing Partner of FIRMA Insurance Solutions
Meet the Founder

Faby Gonzalez Jauregui

Founder & Managing Partner

Faby’s connection to construction is personal. Her family has worked in the industry for 45 years, and she has spent the past 22 years helping employers make better decisions about employee benefits.

She created FIRMA Insurance Solutions to bring those two parts of her experience together and give business owners the guidance she believes they deserve: clear options, honest conversations, and full transparency around cost and risk.

Faby also advises startups and new contractors, helping them put the right business, workforce, health, benefits, and risk pieces in place from the start. She leads with clarity and respects what every client has worked hard to build.

45Years of Family Roots
in Construction
22Years Guiding
Employer Benefits

FIRMA reflects Faby’s Mexican heritage and a personal tribute to her mother, Irma.

Our Values

Five commitments we build on.

01

Integrity

We do what is right, always.

02

Clarity

We simplify complexity and remove uncertainty.

03

Stewardship

We protect what matters most.

04

Partnership

We succeed when our clients succeed.

05

Resilience

We build for today and tomorrow.